Eric Wainwright runs Wainwright Images, a photography studio out of Portland, OR that focuses of weddings, fashion and personal shoots.

As a Christmas present, I decided to spruce up his identity system. The new logo’s purpose was to be a stamp that let his excellent photos shine. Many photographers plaster their photos with their logo. And let’s be honest, most of them are great at what they do, and not so great at having a logo. 

I gave Eric a system for logo placement that will work for different contexts to create a cohesive feel across his work. 

Furthermore, have you done any hunting for photographer logos? The ones that make the cut on the lists of design inspiration blogs reek of cliche camera imagery and cute visual puns. I wanted Wainwright Images to get something a little better than that. The mark is simple, a geometric pattern that has the opportunity to sit in the corner of traditional wedding photos and flashy fashion shoots alike.

The type is Baskerville SemiBold. It had to be refined, but I really wanted the mark to be the hero, so I left the type as is. I wanted the type to practically disappear at small sizes and just exist as background noise so as not to detract from the photo. 

It’s feels nice to help a friend out, and even nicer when a holiday can justify it. Here’s hoping that your holidays are full of friends, family, and a little design help.

Merry Christmas!