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Hey, my name’s Brooks. I enjoy adventure, mischief and changing the world. I run a design firm in San Francisco and post about thinking, design, inspiration and SF goings ons.

See to Learn, Learn to See
→ design.byseeing.com



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</description><title>Blog by Seeing</title><generator>Tumblr (3.0; @blogbyseeing)</generator><link>http://blog.byseeing.com/</link><item><title>Yeah so I am marrying this girl. Gunna make it happen</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m41yxcm0I21rom3omo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Yeah so I am marrying this girl. Gunna make it happen&lt;/p&gt;</description><link>http://blog.byseeing.com/post/23948877551</link><guid>http://blog.byseeing.com/post/23948877551</guid><pubDate>Mon, 28 May 2012 13:28:44 -0700</pubDate></item><item><title>Hot off the press.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m491gxKsjz1qbimsgo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Hot off the press.&lt;/p&gt;</description><link>http://blog.byseeing.com/post/23328070716</link><guid>http://blog.byseeing.com/post/23328070716</guid><pubDate>Fri, 18 May 2012 19:55:44 -0700</pubDate><category>model</category><category>t shirt</category><category>graphic tee</category><category>ganesh</category><category>geometric</category><category>hella dope</category></item><item><title>affinitysuperblog:

We’re gearing up for this weekend’s launch...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m30r1hNNlg1rpc043o1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://affinitybrand.com/post/21768604114/were-gearing-up-for-this-weekends-launch-at-the"&gt;affinitysuperblog&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;We’re gearing up for this weekend’s launch at the Buenos Aires Yogathon, so I designed a table banner, and these fun features came out of it. – Brooks&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/21788795612</link><guid>http://blog.byseeing.com/post/21788795612</guid><pubDate>Wed, 25 Apr 2012 10:02:44 -0700</pubDate><category>spirituality</category><category>buenos aires</category><category>meditation</category><category>t shirts</category><category>affinity</category><category>art of living</category><category>doin shit</category></item><item><title>What’s the deal with this new @onwander thing about...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m2pqzfo3cw1r9cpjio1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;What’s the deal with this new @onwander thing about anyway? All their design is topnotch. onwander.com – go and see.&lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://typeverything.com/post/21382779158/life-is-a-journey-mike-mcquade"&gt;typeverything&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span class="no"&gt;Typeverything.com - Life is a journey, not a destination.&lt;/span&gt;&lt;span class="illo_number"&gt; B&lt;/span&gt;&lt;span class="slash"&gt;y&lt;/span&gt; &lt;a href="http://www.mikemcquade.com/"&gt;Mike McQuade&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/21395831112</link><guid>http://blog.byseeing.com/post/21395831112</guid><pubDate>Thu, 19 Apr 2012 13:51:39 -0700</pubDate><category>mystery</category><category>type</category></item><item><title>An illustration I did for my friend Ansil who is moving away...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m0blujPZRj1qbimsgo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;An illustration I did for my friend Ansil who is moving away next week.&lt;/p&gt;</description><link>http://blog.byseeing.com/post/18671581810</link><guid>http://blog.byseeing.com/post/18671581810</guid><pubDate>Sat, 03 Mar 2012 09:56:43 -0800</pubDate><category>Illustration</category><category>grain edit</category><category>retro</category><category>ciao</category></item><item><title>BAUM</title><description>&lt;p&gt;If Batman was a hipster&lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://blog.mashsf.com/post/18562433879/baum"&gt;mashsf&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_m082in8fWE1qcaagj.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;Happy to see our limited run of black Campagnolo Pista cranks make it on the Baum NAHBS track bike!&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/18581597559</link><guid>http://blog.byseeing.com/post/18581597559</guid><pubDate>Thu, 01 Mar 2012 17:26:15 -0800</pubDate><category>sf</category><category>mash</category><category>bikes!</category><category>bikesf</category><category>batman</category></item><item><title>Get stoked!!</title><description>&lt;embed type="application/x-shockwave-flash" src="http://assets.tumblr.com/swf/audio_player_black.swf?audio_file=http://www.tumblr.com/audio_file/18500631246/tumblr_m0616tGZF41qdpsbw&amp;color=FFFFFF" height="27" width="207" quality="best" wmode="opaque"&gt;&lt;/embed&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Get stoked!!&lt;/p&gt;</description><link>http://blog.byseeing.com/post/18500631246</link><guid>http://blog.byseeing.com/post/18500631246</guid><pubDate>Wed, 29 Feb 2012 09:58:57 -0800</pubDate></item><item><title>This is a new thing that I’m doing!
affinityvlog:

The...</title><description>&lt;iframe width="400" height="300" src="http://www.youtube.com/embed/qOmEuHjmnVc?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This is a new thing that I’m doing!&lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://affinityvlog.tumblr.com/post/18336287438/the-first-episode-of-the-affinity-vlog-im"&gt;affinityvlog&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;The first episode of the Affinity Vlog! &lt;br/&gt;&lt;br/&gt;I’m Brooks Hassig, and this little bloggy thing is going to be a fun way to hear stories from the spiritual path, discuss knowledge, and get stoked.&lt;br/&gt;&lt;br/&gt;Since this is the first one, I’m just introducing myself to my one-world family and talkin about what to expect. Thanks for checking it out!&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/18345954523</link><guid>http://blog.byseeing.com/post/18345954523</guid><pubDate>Sun, 26 Feb 2012 15:34:17 -0800</pubDate><category>meditation</category><category>spirituality</category><category>breathing</category><category>being stoked</category><category>being dorky</category></item><item><title>fuckyournoguchicoffeetable:

TERRARIUM TUESDAY
Fuck your...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lzeqjgLkWK1qfudpoo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://fuckyournoguchicoffeetable.tumblr.com/post/17628627439/terrarium-tuesday-fuck-your-terrarium-lamp"&gt;fuckyournoguchicoffeetable&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;TERRARIUM TUESDAY&lt;/p&gt;
&lt;p&gt;Fuck your terrarium lamp.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/17740121194</link><guid>http://blog.byseeing.com/post/17740121194</guid><pubDate>Thu, 16 Feb 2012 17:10:53 -0800</pubDate><category>yummy</category></item><item><title>One of my new favorite photographers. Also a babe.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lzdid6oBGX1rom3omo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;One of my new favorite photographers. Also a babe.&lt;/p&gt;</description><link>http://blog.byseeing.com/post/17625856315</link><guid>http://blog.byseeing.com/post/17625856315</guid><pubDate>Tue, 14 Feb 2012 15:04:49 -0800</pubDate><category>Babes!</category><category>san francisco</category></item><item><title>Another one from Carmen. A video portrait? Heck yeah. This makes...</title><description>&lt;span id="video_player_15392431863"&gt;[&lt;a href="http://www.adobe.com/shockwave/download/download.cgi?P1_Prod_Version=ShockwaveFlash" target="_blank"&gt;Flash 10&lt;/a&gt; is required to watch video.]&lt;/span&gt;&lt;script type="text/javascript"&gt;renderVideo("video_player_15392431863",'http://blog.byseeing.com/video_file/15392431863/tumblr_lxd9n9I1yh1qdi5ed',400,225,'poster=http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lxd9n9I1yh1qdi5ed_r1_frame1.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lxd9n9I1yh1qdi5ed_r1_frame2.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lxd9n9I1yh1qdi5ed_r1_frame3.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lxd9n9I1yh1qdi5ed_r1_frame4.jpg,http%3A%2F%2Fmedia.tumblr.com%2Ftumblr_lxd9n9I1yh1qdi5ed_r1_frame5.jpg')&lt;/script&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Another one from Carmen. A video portrait? Heck yeah. This makes me think of holograms and the future, but is delightfully low tech. All her effects here are done analogue, in camera. &lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://seeingacameravomit.tumblr.com/post/15390982783/video-test-doris-january-5-2012-4-55-p-m"&gt;seeingacameravomit&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Video Test // &lt;em&gt;Doris&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;January 5, 2012 4:55 P.M.&lt;br/&gt;&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/15392431863</link><guid>http://blog.byseeing.com/post/15392431863</guid><pubDate>Fri, 06 Jan 2012 01:00:20 -0800</pubDate><category>video</category><category>videoportrait</category><category>fuckyeahanalogue</category></item><item><title>This girl is amazing. You’ve gotta check out camera jockey...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lvwpmljcEr1qdi5edo1_r1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This girl is amazing. You’ve gotta check out camera jockey Carmen Daneshmandi.&lt;/p&gt;
&lt;p&gt;Her pictures and videos were so accessible, somehow so un&lt;span class="text_exposed_show"&gt;-special, that the unusual or artistic forms seemed plausible. I was transported, disbelief suspended, to the place that you see when you take those photos. I don’t know. There’s just this confidence and elegance that is somehow simultaneously humble and hip.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://seeingacameravomit.tumblr.com/post/13973934302/kirsten-and-her-galaxy-a-shout-out-to-old"&gt;seeingacameravomit&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Kirsten And Her Galaxy. &lt;/p&gt;
&lt;p&gt;//&lt;/p&gt;
&lt;p&gt;A shout out to old school prints with new school thought. Looking forward to this weekend away from Seattle, I need a change of scenery and to gain back some of my creative focus.&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/15391842746</link><guid>http://blog.byseeing.com/post/15391842746</guid><pubDate>Fri, 06 Jan 2012 00:28:00 -0800</pubDate><category>wtf</category><category>wtf</category><category>wtf</category><category>thisgirlisamazing</category></item><item><title>Thanks for being a part of Design by...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lwq7ajq3Xi1qbimsgo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Thanks for being a part of Design by Seeing’s inaugural year! I’m looking forward to a new year an adventure, growth, and great design, and I hope you’ll be a part of it. &lt;/p&gt;
&lt;p&gt;Enjoy your holiday!&lt;/p&gt;
&lt;p&gt;– Brooks&lt;/p&gt;</description><link>http://blog.byseeing.com/post/14737150748</link><guid>http://blog.byseeing.com/post/14737150748</guid><pubDate>Sat, 24 Dec 2011 12:51:55 -0800</pubDate><category>merry christmas</category></item><item><title>New Wainwright Images Identity</title><description>&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lwld8lNHr01qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;Eric Wainwright runs &lt;a href="http://www.wainwrightimages.com"&gt;Wainwright Images&lt;/a&gt;, a photography studio out of Portland, OR that focuses of weddings, fashion and personal shoots.&lt;/p&gt;
&lt;p&gt;As a Christmas present, I decided to spruce up his identity system. The new logo&amp;#8217;s purpose was to be a stamp that let his excellent photos shine. Many photographers plaster their photos with their logo. And let&amp;#8217;s be honest, most of them are great at what they do, and not so great at having a logo. &lt;/p&gt;
&lt;p&gt;I gave Eric a system for logo placement that will work for different contexts to create a cohesive feel across his work. &lt;/p&gt;
&lt;p&gt;Furthermore, have you done any hunting for photographer logos? The ones that make the cut on the lists of design inspiration blogs reek of cliche camera imagery and cute visual puns. I wanted Wainwright Images to get something a little better than that. The mark is simple, a geometric pattern that has the opportunity to sit in the corner of traditional wedding photos and flashy fashion shoots alike.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lwlme9sDvj1qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lwldqrveG61qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;The type is Baskerville SemiBold. It had to be refined, but I really wanted the mark to be the hero, so I left the type as is. I wanted the type to practically disappear at small sizes and just exist as background noise so as not to detract from the photo. &lt;/p&gt;
&lt;p&gt;It&amp;#8217;s feels nice to help a friend out, and even nicer when a holiday can justify it. Here&amp;#8217;s hoping that your holidays are full of friends, family, and a little design help.&lt;/p&gt;
&lt;p&gt;Merry Christmas!&lt;/p&gt;</description><link>http://blog.byseeing.com/post/14606416120</link><guid>http://blog.byseeing.com/post/14606416120</guid><pubDate>Wed, 21 Dec 2011 22:40:00 -0800</pubDate><category>logo</category><category>Branding</category><category>design</category><category>photography</category><category>christmas present</category></item><item><title>Branson Anderson has started a mini series of TIny Kyles in...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lw418gQ71d1r7k97lo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Branson Anderson has started a mini series of TIny Kyles in varying styles and situations. Worth a look. Every Day.&lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://thedailykyle.tumblr.com/post/14131419487/duchamp-kyle"&gt;thedailykyle&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;em&gt;Duchamp Kyle&lt;/em&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://blog.byseeing.com/post/14158663219</link><guid>http://blog.byseeing.com/post/14158663219</guid><pubDate>Mon, 12 Dec 2011 23:13:38 -0800</pubDate><category>comic</category><category>tiny things!</category><category>WWU</category><category>design</category></item><item><title>Lock Load Aim Fire. A short photo series inspired by biking in...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lvwegzqVBL1qbimsgo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lvwegzqVBL1qbimsgo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_lvwegzqVBL1qbimsgo3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_lvwegzqVBL1qbimsgo4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;Lock Load Aim Fire. A short photo series inspired by biking in San Francisco. Visit the project’s &lt;a href="http://lockloadaimfire.byseeing.com"&gt;micro site&lt;/a&gt;.&lt;/p&gt;</description><link>http://blog.byseeing.com/post/13928270938</link><guid>http://blog.byseeing.com/post/13928270938</guid><pubDate>Thu, 08 Dec 2011 10:38:59 -0800</pubDate><category>sf</category><category>san francisco</category><category>bikes!</category><category>bikesf</category><category>dolores park</category><category>mission</category><category>mission workshop</category><category>experiment</category><category>design</category></item><item><title>New Board Crafting Identity</title><description>&lt;p&gt;Board Crafting is a successful Kickstarter campaign by &lt;a href="http://boardcrafting.com"&gt;Shandy Brown&lt;/a&gt; to produce custom, handmade, wooden Settler&amp;#8217;s of Catan boards. His boards solve some important issues of the standard board, as well as look damn amazing. With the overwhelming success of his product, Shandy came to us for a new identity. &lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lvuq5ejYQP1qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lvuq5t9JCR1qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;The new Board Crafting identity takes its inspiration from Middle Ages crafts guilds and reimagines it in the modern context. We looked at what Shandy was doing, crafting these fine pieces of art with lasers and modern technology, and saw an interesting story to tell. &lt;/p&gt;
&lt;p&gt;Board Crafting is rooted in playfulness and story, it&amp;#8217;s about creating thought-out and beautiful frameworks for your imagination to roam in. So we wanted the identity to have that same quality as well. The shield and symbols harkens back to a time when trades were regularly defined by their tools. Drawing imagery from this period imbues the identity with cultural authority, communicating establishment and authenticity. This inspiration is also a nod to Board Crafting&amp;#8217;s roots in Settler&amp;#8217;s of Catan, which takes place in a time of similar feeling. &lt;/p&gt;
&lt;p&gt;But there&amp;#8217;s a sense of playfulness, too, as this historical language is juxtaposed with a laser and unusual typesetting. Choosing the type was difficult – it had to be premium and speak to refined yet hand crafted quality. We chose Brothers, a typeface that feels hand made itself, and embodies a certain working class ethic. The asymmetrical composition breaks from the strength of the shield to be more exciting, ownable and artistic. It is a reserved, engineered, yet expressive flourish.&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lvuqflYY0G1qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lvuql539CP1qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_lvuq6h0cZW1qbx67o.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;We&amp;#8217;re honored to have been able to create this identity for Shandy, who&amp;#8217;s passion for quality and capacity for imagination show through his inspired work. We would gladly trade sheep for a wood with him any day.&lt;/p&gt;</description><link>http://blog.byseeing.com/post/13885420812</link><guid>http://blog.byseeing.com/post/13885420812</guid><pubDate>Wed, 07 Dec 2011 12:58:00 -0800</pubDate><category>settler's of catan</category><category>logo</category><category>identity</category><category>design</category><category>Branding</category><category>redesign</category><category>hella</category></item><item><title>Search your feelings, you know it to be #thingsorganizedneatly</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lvabx7mZQj1qbimsgo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Search your feelings, you know it to be #thingsorganizedneatly&lt;/p&gt;</description><link>http://blog.byseeing.com/post/13362268934</link><guid>http://blog.byseeing.com/post/13362268934</guid><pubDate>Sat, 26 Nov 2011 12:36:43 -0800</pubDate><category>thingsorganizedneatly</category><category>usetheforce</category></item><item><title>Mmmm, symmetry.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lui7zggCSO1qkegsbo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Mmmm, symmetry.&lt;/p&gt;</description><link>http://blog.byseeing.com/post/12661344460</link><guid>http://blog.byseeing.com/post/12661344460</guid><pubDate>Fri, 11 Nov 2011 15:26:38 -0800</pubDate><category>11/11/11</category></item><item><title>Sketch: You gotta break it to make it (Taken with...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_luimg8DJiC1qbimsgo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sketch: You gotta break it to make it (Taken with &lt;a href="http://instagr.am"&gt;instagram&lt;/a&gt;)&lt;/p&gt;
&lt;p&gt;Edit: Yes, I can’t spell. You got me.&lt;/p&gt;</description><link>http://blog.byseeing.com/post/12655978658</link><guid>http://blog.byseeing.com/post/12655978658</guid><pubDate>Fri, 11 Nov 2011 13:31:00 -0800</pubDate><category>sketch</category><category>moleskine</category><category>philosophy</category><category>design</category><category>makin shit happen</category><category>spelling error</category></item></channel></rss>

